THE JAPANESE BOTANICAL SKINCARE RITUAL

CLEANSE

DON’T OVER-CLEANSE.

Our skincare ritual begins with one simple principle: do not over-cleanse the skin.

Instead of double cleansing with both a makeup remover and a foaming face wash, we recommend gently removing makeup and daily impurities with a milk cleanser or botanical cleansing oil, followed by a thorough rinse.

No second cleanse or foaming face wash is needed.

The skin naturally produces oils that form part of its protective barrier. Excessive cleansing can remove more of these oils than necessary and leave the skin feeling dry or tight.

Our approach is therefore not to wash until the skin feels completely stripped, but to cleanse gently while respecting what the skin naturally needs.

Cleanse gently. Keep what your skin needs.

HYDRATE

HYDRATION COMES FIRST.

In Japanese skincare, hydration begins immediately after cleansing.

Before applying serums, emulsions or creams, generously replenish the skin with a hydrating botanical lotion.

Cream alone cannot replace the water the skin needs. By first supplying moisture to the outermost layer of the skin, the skin becomes softer and better prepared for the products that follow.

Apply your botanical lotion gently and generously, allowing each layer to settle into the skin before continuing with your ritual.

This simple order — water before oil — is at the heart of our approach to caring for dry skin.

Hydrate first. Then nourish.

TREAT

TREAT WITH BOTANICALS.

Once the skin has been replenished with moisture, it is time for concentrated botanical care.

Apply a serum containing carefully selected botanical ingredients according to your skin’s individual needs.

Using a serum after your botanical lotion allows it to spread smoothly over the hydrated and softened outer layer of the skin, making this the ideal stage to introduce more concentrated skincare ingredients into your ritual.

Choose your serum according to what your skin needs today — hydration, radiance, soothing care or support for mature skin.

Hydrate. Then treat with plants.

SEAL

LOCK IN MOISTURE.

After giving the skin water and botanical ingredients, the next step is to help keep that precious moisture from being lost.

Finish with a botanical emulsion or cream containing plant-based oils and emollient ingredients.

The combination of water + botanical oils + emulsion creates the final moisturizing step, helping seal in hydration while leaving the skin soft, comfortable and nourished.

This is why the order matters: hydrate first, treat second, then seal everything in.

Rather than relying on a rich cream alone for dry skin, we believe lasting comfort begins with hydration and finishes with the right balance of water and oil.

Hydrate. Nourish. Seal it in.

PROTECT

CARE FOR SKIN, DAY & NIGHT.

Complete your ritual with our botanical sun-care serum.

Formulated with antioxidant and soothing botanical ingredients, it is designed to condition and care for skin exposed to sunlight and everyday environmental stress.

Unlike a conventional sunscreen step, this botanical serum is designed as skincare and can be incorporated into both your morning and evening routine.

In the morning, use appropriate broad-spectrum sunscreen when UV protection is required. Our botanical sun-care serum complements your daily skincare by helping keep the skin nourished, comfortable and cared for.

Care for your skin before and after sun exposure.